3 Content Marketing Trends to Watch

“Content marketing is a success defining element for today’s businesses. Better the content marketing better is the business.”

Content marketing in a right way can give your business a right exposure. In this fast paced world of internet, you cannot neglect it, otherwise your business might extinguish in the end. You have to pay equal attention to content creation and promotion.

With each passing day, we see new trends emerging in almost every aspect of online marketing. Content marketing is no different. From Facebook, Twitter to Snapchat, new platforms are being emerged, promising to deliver better value for content marketing.

To stay competitive, companies have to stay updated with the emerging trends. That’s why today I aim to shed light on major trends that you should watch closely in 2017.

Content Marketing Through Videos

Video is visual description of your story.

Being in trend from quite some time, videos will continue to lead the content marketing in 2017. The effectiveness of videos is obvious as indicated by the following statistics on HubSpot.com.

  • Videos increase click-through rate by 200-300%
  • Videos increase conversion by 80%
  • 64% of customers make buying decisions after watching the video
  • YouTube reports 100% increase in mobile video views every year.

No doubt, marketing through videos is really effective but that does not mean you start doing it haphazardly. You should do strategic video marketing to squeeze maximum juice out of it. Make purposeful videos and align with your long-term strategy. Through videos, you can:

  • Deliver your brand message
  • Communicate your brand story
  • Explain your value proposition
  • Build relations with your customers and prospects.

However, you also need to be careful while creating videos. A boring video or a video that does not have any value for customers will go in vain.

Keep following do’s and don’ts in mind:

Do’s:

  • Videos should be purposeful and carry value for your customers.
  • Videos should be attention grabbing.
  • Videos should be bit emotional or sentimental.

Don’ts:

  • Videos should not be too long or too short
  • Videos should not be boring
  • Videos should not be offensive by any mean.

So heads up for 2017 and aim to interact and convert your customers through strategic video marketing.

Content Marketing Through Snapchat

As reported on Bloomberg, every month Snapchat gets about 10 billion views and 100 million active users. Imagine the wider audience you can reach by using Snapchat.

Snapchat is on scene since 2012. Earlier, it was considered mainly as a sexting app. But with the passage of time, Snapchat added features that make it a really attractive marketing medium for businesses. 2017 is expected to see exponential growth in Snapchat use for content marketing.

Snapchat allows 10 second snapshots. That means nothing useless, only the message that you really want to convey. Not only it is highly engaging, it also allows easy interaction with customers. Through a 10-second snapshot, you can

  • Introduce your business
  • Convey your inspiring story
  • Create a teaser
  • Offer a discount or promotion
  • Find the talent
  • Promote your product

And the options are unlimited.

So keep your fingers crossed in 2017 to explore thousands of ways you can use Snapchat to reach a wider audience.

Use Data-Backed Content

Whatever medium you are using for content marketing, make sure that the content you are marketing is valuable. It should be informative, educative and interesting. Back it with important statistics, facts and figures to build a high level of trust with your audience. Include case studies, expert opinions and empirical evidences to support your information.

So keep these points in mind while you are planning a content marketing strategy for 2017. Focus on these areas and you will have a brilliant year ahead.

Best of Luck!

Posted in Uncategorized | Comments Off on 3 Content Marketing Trends to Watch

Mobile Content Market Trends and Opportunities

The mobile content market covers many forms of media such as music, text, pictures, videos, etc. These media forms can be accessed using a mobile device which can be a smartphone or tablet handheld device. Devices such as iPhone, iPad, and Android devices have transformed the way consumer access content.

Mobile Content Market Drivers and Opportunities

The demand for mobile content is growing rapidly. Various factors attribute to the growth of this market.

Market Drivers

Rapidly increasing disposable incomes, innovative products and technologies, and mobile devices with advanced features tend to boost the growth of this market. Decreasing prices with the competitor’s product with increasing mobile bandwidth and speed has also supported the growth of the mobile phone content industry.

A market intelligence firm has stated that the global and the U.S. mobile phone content market was worth $6.5 billion in 2011. It is anticipated to reach a total value of $18.6 billion in 2017, with a CAGR of 19% during the forecast period of 2011 to 2017.

Market Opportunities

Joint ventures between publishers and marketers and the role of devices and network in the mobile content industry will provide further opportunities for key players in this market. In addition, trends such as growth of social networking and availability of multiple options for substitute products in mobile content industry will support the growth of the market. Key players also have untapped opportunities in the sector of free and fee-based mobile phone content services.

Segmentation of the Mobile Content Industry

The global market for this report is segmented in two major parts which are the revenue-generated and user-type. These two segments are further divided into mobile games, mobile music, and mobile video.

Dominant Mobile Games Sector

The same market intelligence company has stated that the mobile games sector is expected to be the largest segment in the industry and reach a value of $11.4 billion by the end of 2017. Mobile games sector was the largest market sector in 2011 with a revenue share of 53.3%. It is predicted that this segment will further solidify its position in the overall market with a 61.7% market share by the end of 2017. The mobile games market worldwide was worth $3.5 billion in 2011 and will amount to $11.4 billion in 2017 with a 21.9% CAGR during the forecast period.

U.S., the Dominant Regional Sector

According to geography, the global mobile device market is segmented into U.S., Europe, Asia-Pacific, and Rest of the World. The U.S. market for mobile content stood out as the largest regional market with an impressive revenue share of 30.3% in 2011. Faster adoption of mobile content in U.S. will considerably increase the market share to 41% by the end of 2017.

Mobile Content Marketing Trends

It is predicted by market analysts, that in the coming few years the mobile market’s revenue will double than the current figures within a year.

Consumers while buying mobile device content tend to compare content features, smart devices, and innovative technologies in the market. This factor tends to impact the mobile content industry greatly. The demand for mobile content will continue to grow in future as more mobile devices arrive every month on the market.

Mobile Optimized Sites Vs. Apps

In addition, the competition is growing between mobile optimized sites versus mobile-native content. This trend is one of the biggest struggles for mobile content provides whether to invest in mobile optimized sites or to invest in mobile-native content like apps.

According to Forbes, one of the key components to monetizing the mobile content is by selling apps. However, selling apps for two dollars a piece is not the only way to make apps profitable. Selling ads is one of the way companies can make profit.

Posted in Uncategorized | Comments Off on Mobile Content Market Trends and Opportunities

Dissociative Identity Disorder Symptoms, Causes and Treatment Methods

As we all know that people are suffering from distinct diseases, day by day. Some people are suffering from Diabetes while a few are suffering from High Blood Pressure. In fact, there are so many diseases which are infecting most of the people, including, Diabetes, Asthma, Allergies, Lung cancer, Breast cancer, Colon cancer, Depression, Heart disease, Heart attack, Chronic pain syndromes, Fibromyalgia, Appendicitis, HIV/AIDS, Pancreatitis, Hypothyroidism, Hyperthyroidism, Hepatitis, Heart failure, Anemia, Melanoma, Metabolic syndrome, Obstructive sleep apnea, Parkinson’s disease, Migraine, Osteoporosis, Chlamydia, Hypoglycemia, Reactive hypoglycemia, Chronic bronchitis, Toxoplasmosis, Peripheral Neuropathy, Menopause, Andropause, Rectal cancer, Acromegaly, Cushing’s syndrome, Addison’s disease, Hyperparathyroidism, Hypoparathyroidism, Diabetic diarrhea, Infectious diarrhea, Brain tumor, Stroke, and more.

Frankly, the main aim behind writing this article is to make you aware of Dissociative Identity Disorder (DID) because this disease is infecting most of the people and it is so important to know about the symptoms, causes and treatment of this disease.

Let’s have some knowledge of Dissociative Identity Disorder!

Dissociative Identity Disorder (DID):

Dissociative Identity Disorder was previously called as Multiple Personality Disorder. The person with DID possesses two or more distinct personalities and work according to any personality alternatively without knowing. Sometimes, a person also experienced memory loss or forgetfulness.

DID is nothing, but one of a group of conditions called Dissociative Disorders. Dissociative Disorders are a kind of mental illnesses which cause memory disruption or breakdown.

Symptoms of DID:

A person with DID has two or more distinct personalities, including, the person’s usual personality and alternate personalities. A person may experience amnesia when alternate personality takes control over the person’s behavior. An individual with DID may not or may be aware of the other personality states. Each alternate personality has distinct individual traits, personal history, way of thinking, etc. In fact, alternate personality may be of different gender, have a different name, or a distinct set of manners & preferences.

DID Shares the Following Psychological Symptoms:

1. Amnesia (memory loss or feeling a time distortion)

2. Anxiety

3. Changing the quality of functioning, from highly effective to disappointing

4. Depersonalization (feeling disconnected from one’s own thoughts, feelings, and body)

5. Depression

6. Derealization (feeling that the surrounding environment is foreign, odd, or unreal)

7. Disturbances in eating and sleeping

8. Hallucinations (false perceptions or sensory experiences, such as hearing voices)

9. Problems with functioning sexuality

10. Self-injurious behaviors such as “cutting”

11. Serious headache or pain in other parts of the body

12. Substance abuse

13. Suicide risk – 70% of people with DID have attempted suicide

Causes of DID:

The previous incidents are the key features of Dissociative Identity Disorder. In fact, 90% of the cases of DID involve some history of abuse. The trauma also involves severe emotional, physical and sexual abuse. It might also be linked to accidents, natural disasters and war.

The episodes of DID can be triggered by myriad real and symbolic traumas, including, minor traffic accident, adult illness and stress.

There are Following Causes of Dissociative Identity Disorder:

1. An innate ability to dissociate easily

2. Repeated episodes of severe physical or sexual abuse in childhood

3. Lack of a supportive or comforting person to counteract abusive relative(s)

4. Influence of other relatives with dissociative symptoms or disorders

Treatment of DID:

The main objective of DID treatment is to relieve symptoms, ensure the safety of the individual and changing multiple personalities into one integrated and well-functioning identity.

The treatment also aims to help the person safety express and process painful memories, develop new coping skills and life skills, restore optimal functioning and improve relationships. In fact, the best treatment approach depends on the individual, the nature of any identifiable triggers, and severity of the symptoms.

Most Likely Treatment Includes the Following Methods:

1. Psychotherapy: It is also known as “talk therapy”, is the main treatment for dissociative disorders. It is a broad term that includes several forms of therapy.

2. Cognitive-behavioral therapy: This is one of the forms of psychotherapy, which focuses on changing dysfunctional thinking patterns, behaviors and feelings.

3. Eye Movement Desensitization and Reprocessing (EMDR): This treatment technique was created to treat people with persistent nightmares, flashbacks and other signs of post-traumatic stress disorder (PTSD).

4. Dialectic-behavior therapy (DBT): A form of psychotherapy for people with severe personality disturbances, which can involve dissociative signs that often occur after an experience of abuse or trauma.

5. Family therapy: This helps a little in order to teach the family members about the disorder as well as the family members recognize signs of a recurrence.
6. Creative therapies: These therapies include art therapy and music therapy, which allow patients to explore as well as express their feelings, thoughts and experiences in a safe and creative environment.

7. Meditation and relaxation techniques: These help people to better tolerate their dissociative signs and become more aware of their internal states.

8. Clinical hypnosis: This is also one of the treatment methods, which uses intense concentration, focused attention and relaxation to achieve an altered state of consciousness. This allows people to explore thoughts, feeling and memories which may be hidden from their conscious minds.

9. Medication: Medication is necessary in order to provide proper treatment to the patient. In fact, an individual with DID must be treated with anti-anxiety or antidepressant medication.

Top Medical University – An Initial and Important Step to Get Rid of Various Diseases:

A medical school is an initial and important step to get rid of myriad dangerous diseases like DID. These medical colleges provide not only theoretical, but practical knowledge regarding different kinds of dangerous diseases to the medical students so that they can participate in the current researches for the well-being of the patients who are suffering from various dangerous diseases, like Dissociative Identity Disorder (DID).

An individual can find unlimited Best Medical Universities across the world, where they can begin their professional career and give life to their dream of making a healthy and happy world forever. In fact, these universities provide direct MBBS admission without entrance test and donation at nominal fees.

Posted in Uncategorized | Comments Off on Dissociative Identity Disorder Symptoms, Causes and Treatment Methods

Six Tech Trends to Know Heading Into the New Year

As we look back at 2016 and gear up for a new year, it’s smart to brush up on new trends in the legal industry. By new trends, I mean new technology, because the terms have become almost synonymous.

Technology has impacted our profession dramatically in recent years, and it continues to do so at an accelerating pace. If you’re not on the technology bandwagon, you and your firm will have a hard time staying afloat.

This fact isn’t a revelation. We’ve known for decades that success in most industries comes down to adopting new technology. But doing so in the legal profession comes with its set of challenges.

First, regulations make change difficult. Second, sometimes it’s hard to know which new products and approaches in the legal industry have value, and which are just hype.

Those challenges aside, firms that don’t embrace technology will have trouble attracting the best new legal talent. The revenue at law firms clinging to old school ways will drop off as a new generation of clients takes their business to new-school, tech-savvy companies.

What does it take to join the ranks of the new-school? There are six major trends to be aware of going into 2017.

Social networks

Social networking is the cornerstone of legal industry marketing. This fact shouldn’t be a surprise. Rainmaking has always been about networking, relationship building and word of mouth. It still is; these techniques in their offline form still build practices. But if you’re not working the online component, too, you’re at a catastrophic disadvantage. Social media has become a factor in how clients choose attorneys, according to a survey taken this year by FindLaw. In 2017, take steps to ramp up your social presence on your website and blog, on LinkedIn, Facebook and Twitter. Doing so will maximize your online presence and help you grow relationships over time.

Your clients, prospects, and leads are online and checking social media regularly. Being part of the social media landscape isn’t hard, but there are right and wrong ways to go about it. Invest in expert help this year. Set a goal to get your social marketing plan up and running in 2017.

Virtual Law Firms

These are firms that can operate anywhere: A lawyer’s home, a satellite office, even from inside a Starbucks. Many lawyers have closed their downtown offices and work remotely. Technology lets them do this without hurting service or quality. Remote work can reduce overhead and travel time while increasing flexibility and improving work/life balance. Plus, you have the option to rent offices or meeting rooms as needed.

The leap to virtual doesn’t have to happen overnight. Experiment by working remotely one day a week and see how it impacts your productivity and revenue. It may very well provide the edge your firm needs to succeed in 2017.

E-discovery

Electronically stored information (ESI) is now considered discoverable in court. ESI includes e-mails, texts, instant messages, voicemails and other electronically stored information. What you need to know: This technological reality has changed the face of litigation. Lawyers can (and should) use digital services to access all types of records. And we need to remind our clients that their deleted texts and e-mails are retrievable.

Legal process outsourcing

Outsourcing legal work to a vendor, law firm or overseas resource has become an increasingly favorable trend for law firms. Streamlined by new technology, LPO continues to cut expenses and reduce workload overflow. It can be a huge factor in scaling your business and managing workflow. LPO technology firms that market to the legal industry are on the rise. They’ll be coming after you in 2017 to present their case. When they do, listen.

Reviews and testimonials

Adding positive reviews to Google+, Yelp and Avvo is critical to growing your business and managing your reputation. 72 percent of consumers said they trusted companies more when they have positive customer reviews, according to a BrightLocal survey in 2014. The number of people reading online reviews is increasing, so take steps to post reviews in 2017. If you can’t get customers to go on record, that’s OK. According to the data, consumer trust increases even when the reviews are anonymous.

Cloud-based online document repositories provide secure, on-demand access to records for you, your clients, and your team members. You can store, organize, view, and change files.

More customers want instant gratification and access to their documents and records. It’s relatively easy to set up, makes for a better consumer experience, and can save you time from fielding emails and sending attachments. Make sure your clients have this access in 2017!

So there you have it. Six new trends that aren’t entirely new, per se, but are increasingly important as our industry ventures forth into the brave new world of 2017.

Lawyers like to err on the side of caution. Many of us are slow to embrace new technology or rock the boat. Historically, we get hung up asking ourselves whether we can afford to take such risks.

But what we need to be asking is: Can we afford not to?

At the end of 2016, the answer is a resounding no.

Posted in Uncategorized | Comments Off on Six Tech Trends to Know Heading Into the New Year

LYFT Driverless Car Network

Not so long ago in the past and to be more specific, it has been just 4 years since the announcement of LYFT as a large competitor for Uber. Today the company has grown in size and popularity and is definitely making waves in terms of pricing along with coverage. This company was first thought of as a fly by night company to be hauled away in the next big growth of Uber. However, this has been a far thought for LYFT. This company has been silently building itself and engulfing its efforts in technology. Their most recently talked about innovation to be brought online will be a Driverless Car Network.

Now many have bogged at the idea of Driverless cars, but they are becoming more and more trendy as time moves on. Innovators such as Mercedes has put self-driving capabilities in many of its models, followed by General Motors Nissan, Toyota, Audi, Volvo, and Tesla. Self-driving cars are no longer a talk of possibility; they are now here to stay. For that reason, GM has jumped on the forefront to invest $500 million in LYFT’s initiative for their Driverless Car Network. This effort essentially will change the way how we commute and reduce the risks associated with impaired drivers or drivers which are inebriated. As opposed to going out in the car yourself to make a pickup of a friend or parents, a simple call or selection in the LYFT app will send a Driverless LYFT vehicle to the pickup aid of the designated person and taking them safely to their next location without incident. This means that the 94% of road accidents which are caused by human error will be drastically dropped due to the car being driven by Artificial Intelligence. Roadways will be more accessible with less vehicles cluttering the highways as more accessibility for carpools and more ability to work while riding effortlessly to work or to school. Many traffic jams are accounted by accidents which occur during morning or evening rush hour. Imagine not having to deal with such delays and being able to effortlessly get home while finishing up a project for work, school, or leisure. This is the future the LYFT is in the process of unveiling to the world in 2017. As far as designs for the Driverless Car Network that LYFT will unveil in 2017, its all just speculations as LYFT along with General Motors has managed to keep talks or leaks about the designs under heavy guard. At the moment these companies stand at the cusp of changing the way how we all use our vehicles and LYFT is the company that is driving the helm.

Posted in Uncategorized | Comments Off on LYFT Driverless Car Network